Prioritises and organises the list of tasks derived from the roadmap and its requirements so the development team knows what to deliver first.

Outlines actions and decisions a company plans to take to reach its goals and objectives.

Gathers, analyses and interprets information about the strengths and weaknesses of a company’s competitors. Involves understanding market trends, identifying opportunities and threats, and using data-driven insights to make informed business decisions.

Works effectively with colleagues from different disciplines or areas of expertise to achieve a common goal.

Designs and reacts to customer interactions to meet or exceed customer expectations and increase customer satisfaction, loyalty and advocacy.

Measures and manages organisation data, identifying methodological best practices and conducting statistical analyses.

Uses a structured process of ideation, prototyping, and testing to create innovative solutions that meet user needs and drive business value.

Identifies, analyses and specifies the specific characteristics and functionalities of a product that will meet the needs and expectations of the target market.

Determines which features or functionalities should be developed and released first based on their potential value to the customer and business.

Develops and executes a plan to introduce and sell a product or service effectively including activities to understand the market, create a competitive advantage, and implement the right tactics to drive customer acquisition and revenue growth.

Leads the entire lifecycle of a product, from ideation to launch and beyond.

Maps out the vision and strategic objectives for a product in a visual way, making it easier for development teams to share and collaborate.

Defines the vision and direction for a product, based on a deep understanding of customer needs, market trends, and business goals.

Builds an early sample, model, or release of a product for the purpose of testing a concept or process.

Ensures an organisation's adherence to laws, regulations, guidelines and specifications relevant to its business processes.

Acquires, allocates and manages resources in the most efficient and effective manner.

Understands the online conversation about a company or brand, as well as its products and services.

Organises, monitors, and improves relationships with stakeholders.

Creates an understanding of user behaviours, needs, and motivations through observation techniques, task analysis, and other feedback methodologies.